Providing market intelligence for more than 35 years

In The News

End Of A Device: ESPN, Verizon Remove Xbox 360 App Support

The move by both ESPN and Verizon is interesting in light of the fact that gaming consoles are still very popular devices for streaming media, according to Parks Associates. The Xbox console outpaced Sony PlayStation as the most-used streaming device, in fact.

From the article "End Of A Device: ESPN, Verizon Remove Xbox 360 App Support" by Samantha Bookman.

Previously In The News

TV Manufacturers Search for the Next Big Thing at CES

"From the content side, it is far easier for content producers to create HDR-enabled content than to create 4K content," says Brett Sappington, director of research at Parks Associates. "HDR doesn't r...

The FCC’s War to Liberate Your Cable Box

Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...

Cable Boxes Suck. One Day They’ll Die. Until Then We Have to Fix Them.

“Nothing in our proposal would prevent Comcast or TimeWarner from what they’re doing with Roku or Apple TV, or how they decide to pick what devices to share their app with,” says an FCC spokeswoman....

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...