In a surprising statistic from new Parks Associates research on connected health, 40% of 18- to 24-year-olds report using a device or app that automatically calls for help in case of an emergency -- compared to just 13% of those aged 65 and older.
Opening a recent Parks webinar, director of research Kristen Hanich said the key drivers for the technology in this Gen Z demographic, are, in order: general peace of mind; safety when exercising outdoors, such as running, hiking or cycling; monitoring an elderly loved one;monitoring a child's location and safety; monitoring a wearer with a chronic health condition; and such dangerous situations as walking alone or being a lone worker or on a night shift.
Back in 2018, Parks Vice President of Research Jennifer Kent told Marketing Daily that the “I’ve fallen” mantra had actually created a hard-to-shake stigma, resulting in strong resistance among older people.
Now, so to speak, a “child” -- or many of them -- shall lead them.
“Adoption by younger folks will remove some of the stigma that seniors face,” said Hanich. “Will anyone be embarrassed at using a fall detection solution that their very active grandchild personally uses and recommends?”
From the article, "Emergency Safety Tech Moves Beyond The Elderly" by Les Luchter
While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...
Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
Millennials will represent the largest group of shoppers when it comes to Smart Home and consumer electronics purchases this holiday season, with 46 percent of younger consumers indicating “high inten...
