Providing market intelligence for more than 35 years

In The News

Electricity Doesn't Drive Customer Action; Innovation In The Connected Home Could

"Residential customers today see energy as a necessary expense, and while 62 percent of U.S. broadband households strongly believe that saving energy and lowering utility bills are important, getting them to pay for these benefits has proven difficult," said Eddie Accomando, research analyst, Parks Associates. "Electricity does not currently drive customer action, but as the process of energy production changes through DR, solar, and storage innovations, energy management will become a much more significant value-added service within the connected home."

From the article "Electricity Doesn't Drive Customer Action; Innovation In The Connected Home Could" by Barbara Vergetis Lundin.

Previously In The News

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

What percentage of people pay after free Netflix trial ends?

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...

Hulu Adds (Mostly) Ad-Free Subscription Service

Hulu CEO Mike Hopkins chalked up the exceptions to rights held by studios on select series. “They have other commitments that they couldn’t free them up for a complete commercial-free offering,” he sa...