A fast, reliable broadband connection is crucial to the well-being of a smart home. Homeowners recognize the value of speed—so much so that they’re willing to pay more for it. According to Dallas-based research firm Parks Associates, 9 percent of U.S. broadband households switched providers in the past 12 months, with 35 percent of them doing so to get a faster broadband speed. Only 18 percent of switchers.
From the article "EH Quick Bits" by EH Staff.
Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. From the article, "Netflix Reportedly...
According to a 2022 study by Parks Associates, 43% of multi-dwelling units are home to at least one smart home device. “The most significant benefit of installing smart home devices in MDUs is ren...
According to Parks Associates data, 62% of security system owners reported that their systems triggered “too many” false alarms in the last 12 months. To retain customers, security companies must prio...
As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services mu...
