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June 23, 2015
According to market intel firm Parks Associates, 64 per cent of households in the UK with a broadband connection have at least one internet-connected entertainment device hooked up to their telly. Not surprising, given how cheap it is to jump on the streaming bandwagon these days.
Parks’ findings help to explain the overwhelming success of services like Spotify, which boasts over 20 million paying customers globally and Netflix, which entertains over three million UK subscribers.
The firm’s research also shone a light on European users’ opinions of developing technology and found that a quarter of German, Spanish and UK households find smart home appliances “very appealing” – even if they might be earwigging our most intimate secrets.
From the article "DVD has had its day: streaming devices rule supreme" by Tony Crammond.
New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...
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Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic conce...
Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...
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