Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent, survey data reveals that consumers have privacy concerns, don’t want their shows interrupted, and voice other likes and dislikes regarding interactive streams.
“When we're asking consumers what they think about interactive TV experiences, we certainly want to understand [their concerns],” Kent says. “What's their fear? What's their concern? The number one thing is the privacy and security of their personal data and also payment information. So, we're talking about commercial experiences here. You're trusting perhaps a new entity with your payment information. A lot of these subscription services already have your billing information, so there are some services that you're already trusting there, but how is that [new] payment going to work?”
From the article, "Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming" by Tyler Nesler
Parks Associates believes that new health reforms from the GOP would incorporate many elements of Obamacare, but the political mess could delay implementation of new care models and disrupt the pace o...
As devices in the home connect to the Internet, they make our homes vulnerable to hackers. With Parks Associates predicting more than 50 million connected homes by 2020, it’s time for developers to ma...
Internet of Things cloud platforms offer device makers and companies the opportunity to greatly expand the value of products and services. These devices are reshaping the value chain by altering produ...
Eighty-three percent of U.S. broadband households, or more than 250 million consumers, own and use a smartphone. A recent beneficiary to this mass adoption has been the sharing economy phenomenon, whi...
