Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent, survey data reveals that consumers have privacy concerns, don’t want their shows interrupted, and voice other likes and dislikes regarding interactive streams.
“When we're asking consumers what they think about interactive TV experiences, we certainly want to understand [their concerns],” Kent says. “What's their fear? What's their concern? The number one thing is the privacy and security of their personal data and also payment information. So, we're talking about commercial experiences here. You're trusting perhaps a new entity with your payment information. A lot of these subscription services already have your billing information, so there are some services that you're already trusting there, but how is that [new] payment going to work?”
From the article, "Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming" by Tyler Nesler
“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...
However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...
More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...
When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...
