Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent, survey data reveals that consumers have privacy concerns, don’t want their shows interrupted, and voice other likes and dislikes regarding interactive streams.
“When we're asking consumers what they think about interactive TV experiences, we certainly want to understand [their concerns],” Kent says. “What's their fear? What's their concern? The number one thing is the privacy and security of their personal data and also payment information. So, we're talking about commercial experiences here. You're trusting perhaps a new entity with your payment information. A lot of these subscription services already have your billing information, so there are some services that you're already trusting there, but how is that [new] payment going to work?”
From the article, "Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming" by Tyler Nesler
The move by both ESPN and Verizon is interesting in light of the fact that gaming consoles are still very popular devices for streaming media, according to Parks Associates. The Xbox console outpaced...
Thursday night games are the ideal platform to experiment with this new form of sports streaming, says Glenn Hower, a research analyst at Parks Associates, a consumer technology market research firm b...
The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide...
In the US, one of the world’s most expensive markets for medical care, telemedicine providers estimate that savings can range from $200 to $700 per patient visit. For patients, prices start at $9.99 f...
