Consider usage, though, and the underdog's prospects start looking up. From a Parks Associates study, while Apple has sold more units globally, about 37 percent of US households with a streaming media device use Roku as their go-to product for the job. Compare that with only 24 percent of those that favor Apple TV.
From the article "Don't assume Apple will own the smart home -- here's why" by Rich Brown.
This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-con...
For starters, most pay-TV subscribers aren’t even aware that they have access to TV Everywhere services. According to a recent survey by Parks Associates, fewer than 20 percent of pay-TV subscribers...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
