Launched last year, Flywheel so far operates in three cities -- San Francisco, Los Angeles and Seattle. San Francisco was its first market where it's took the city by storm. It partnered with the majority of San Francisco's taxi companies and more than 80 percent of the city's cabs now use the app.
"San Francisco is what I call a lab for us," Mathur said. "The most critical part is to get enough supply line."
"Flywheel is banking on the fact that partnering with the regulated taxi industry with its licensed professional drivers will be reassuring to potential customers who are wary of using ride-sharing companies out of safety concerns," said Tejas Mehta, an analyst with Parks Associates.
From the article "Does Flywheel exec shakeup spell trouble? CEO says no" by Dara Kerr.
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