A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four.
From the article, "Does cord cutting REALLY save you money? It now costs $120 a month to subscribe to Netflix, Hulu and the other main streaming services - as platforms hike prices amid fierce competition" by Tilly Armstrong
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
Parks Associates research recently found that well over 60% of households now subscribe to one or more OTT video services, with a third subscribing to two or more services. Indeed, 88% of computer-bas...
The elephant in this room is, of course, the Apple Watch, which is gently eroding everyone else's position in the smartwatch world. Parks Associates believes that, across 2016, the company sold 12 mil...
Voice assistants are integrating into more and more places; the smart speaker market in particular is expected to grow 60% from 2016 to 2017, according to Parks Associates research analyst Dina Abdelr...
