Providing market intelligence for more than 35 years

In The News

Do Netflix, Inc. and Time Warner's HBO Care If You Share Passwords?

Parks Associates found that 20% of streaming video users ages 18 to 24, and 10% of those ages 25 to 34, used video credentials paid for by someone outside the home.
There are other reports that put the number even higher, but however you look at it, it's very clear that people are sharing accounts in ways that don't meet the intentions of the providers for multi-screen accounts.

From the article "Do Netflix, Inc. and Time Warner's HBO Care If You Share Passwords?" by Daniel B. Kline.

Previously In The News

Spanish Viewers Prefer Online Video To Pay TV: Study

“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...