People are twice more likely to buy individual smart locks, doorbells and security cameras than sign up for a professional home monitoring service. That's the findings of a new report from security research firm Parks Associates, "360 Deep Dive: Pricing Strategies for Residential Security,"which looked at broadband households in the U.S. and their interest in securing their space.
From the article "DIY smart home security devices twice as attractive than professional services" by Lauren Barack.
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“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
