Providing market intelligence for more than 35 years

In The News

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. households have no security alarm system. Among security system owners, 19% contract for professional monitoring.

From the article "DIY Security, Home Automation: What’s a Pro to Do?" by Rodney Bosch.

Previously In The News

Smart Home Systems Need 'Simpler' Setup, Smooth Integration, Parks Event Told

It’s a “burden” on do-it-yourself smart home consumers to have to know and understand the various smart home protocols, said Raya Sevilla, ADT senior vice president-product, at Parks Associates’ Thurs...

Report: Antenna Only Homes Increase to 15 Percent

While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from...

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...