Providing market intelligence for more than 35 years

In The News

Disney Plus ad-supported tier not supported on Roku

 
Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media companies weren’t revealed.
 
Roku feels it has a lot of leverage to negotiate favorable terms from ad-supported streaming services: The company is tied with Amazon’s Fire TV platform for market dominance in the United States. Collectively, Roku and Amazon Fire TV command 80 percent of the streaming TV market in the United States, according to data released by Parks Associates in October. Each company has an equal 40 percent share of the space, Parks Associates data revealed.
 
Like other media companies, executives at Disney have been pressured by investors to end its practice of losing money on content production and marketing for its direct-to-consumer streaming services. Historically, investors have been willing to wait as companies like Disney offered their streaming services at a low price point in order to attract the masses.
 
From the article,"Disney Plus ad-supported tier not supported on Roku," by Matthew Keys.

Previously In The News

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 per...

Here's Why Facebook Might Need To Work Faster To Stop The Flow Of Fake News

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...