Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly.
Parks Associates also performed a comprehensive consumer research study for the development of T-Commerce advertising strategies and found approximately 44 million homes, or 51% of CTV device users, currently participate in commerce-related activities on their televisions.
From the article, "Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen" by Eric Sorensen
A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR. Younger generations appear to be more familiar with virtual...
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