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Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

February 22, 2024

StreamTV Insider

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly.

Parks Associates also performed a comprehensive consumer research study for the development of T-Commerce advertising strategies and found approximately 44 million homes, or 51% of CTV device users, currently participate in commerce-related activities on their televisions. TV commerce graph Parks Associates

From the article, "Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen" by Eric Sorensen

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