Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV.
“This could be a win for the sport streaming consumer searching for their game, but it’s likely to come with a steep price,” said Eric Sorensen, director of the streaming video tracker for Parks Associates
From the article, "Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?" by Roger Cheng
For all of the excitement in the tech world around the potential of the smart home, consumers haven’t been so quick to adopt the technology into their homes. According to research from Parks Associate...
New research from Parks Associations shows aggressive innovations in smart DIY solutions will reinvigorate the home security market. Parks found that new and more economical DIY systems from key playe...
Parks Associates measures consumer attitudes toward companies that collect and manage their data and privacy and security concerns are an important barrier to overcome. Over two-thirds of consumers pr...
Rather, I believe that the Google-run property realized the strategy tipped a little too far toward millennial viewing patterns, thus shunning a growing audience of older cord-cutters who weren’t read...
