Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV.
“This could be a win for the sport streaming consumer searching for their game, but it’s likely to come with a steep price,” said Eric Sorensen, director of the streaming video tracker for Parks Associates
From the article, "Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?" by Roger Cheng
“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...
Of course, subscription fatigue is very real among cord-cutters and cord-shavers — as in, those who’ve cut back on traditional pay TV but have not abandoned it. And consumers may show no interest in s...
The Annual Residential Market Report fielded online responses between Aug. 18 and Sept. 25. This has proven to be another solid business year for security dealers, albeit not forecast by Parks Associa...
And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...
