Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV.
“This could be a win for the sport streaming consumer searching for their game, but it’s likely to come with a steep price,” said Eric Sorensen, director of the streaming video tracker for Parks Associates
From the article, "Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?" by Roger Cheng
Parks Associates research shows that 23% of U.S. smartphone owners also own a smart home device and over three-fourths of those consumers use their smartphone, tablet, or PC to control their smart hom...
This suggests that Apple is actually doing nicely when it comes to its share of just the external set-top box streaming media player market; indeed, Parks Associates reveals that Apple TV is pretty mu...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the m...
Indeed, Starbucks, Dunkin’ Donuts and even Taco Bell have all associated significant sales boosts with their mobile payment apps. Now major retailers outside of food service are testing the technology...
