Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV.
“This could be a win for the sport streaming consumer searching for their game, but it’s likely to come with a steep price,” said Eric Sorensen, director of the streaming video tracker for Parks Associates
From the article, "Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?" by Roger Cheng
If it doesn’t sell as many units as the marquee products of the most profitable technology company in the world, it’s a disappointment. You really are single-handedly keeping Ned in business, aren’...
"The most important demographic factor in terms of mobile app usage continues to be age," said Harry Wang, Senior Director of Research at Parks Associates. "Millennials have higher usage rates for nea...
Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...
Account sharing for online streaming services, such as Amazon, HBO, Hulu and Netflix, cost the industry $500 million in revenues in 2015, according to a study by research firm Parks Associates. But th...
