Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV.
“This could be a win for the sport streaming consumer searching for their game, but it’s likely to come with a steep price,” said Eric Sorensen, director of the streaming video tracker for Parks Associates
From the article, "Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?" by Roger Cheng
Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which...
According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...
Consumers who invest in professional monitoring services for their security systems do so with the expectation of rapid and reliable response in life-threatening situations; in fact, 87% of securi...
Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services. Not all of these services are ad-free, however. In...
