Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV.
“This could be a win for the sport streaming consumer searching for their game, but it’s likely to come with a steep price,” said Eric Sorensen, director of the streaming video tracker for Parks Associates
From the article, "Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?" by Roger Cheng
Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 perce...
By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That’s important because Hulu has high turnover rate. A report from Parks Associates found that 7 percent of U...
For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
