But with Fire TV and Roku somewhat bilaterally controlling 70% of the U.S. OTT player market, according to a Parks Associates report released in July, omission on the latter would seem counterintuitive to the aggressive growth predictions being made for Disney+.
From the article "Disney+ Still Lacks an Amazon Fire TV App a Week Away from Launch" by Daniel Frankel.
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
