But with Fire TV and Roku somewhat bilaterally controlling 70% of the U.S. OTT player market, according to a Parks Associates report released in July, omission on the latter would seem counterintuitive to the aggressive growth predictions being made for Disney+.
From the article "Disney+ Still Lacks an Amazon Fire TV App a Week Away from Launch" by Daniel Frankel.
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
