Providing market intelligence for more than 35 years

In The News

Dish Remakes Sling TV App to Vie With Hulu, Netflix in On-Demand

The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple and AT&T. Dish doesn't disclose its Sling subscriber count, though Macquarie Capital USA Inc. analyst Amy Yong estimated it at about 500,000, according to a report in mid-December. Market researcher Parks Associates lists it as the 10th largest by subscribers among online video services.

From the article "Dish Remakes Sling TV App to Vie With Hulu, Netflix in On-Demand" by adage.com.

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...