Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology continues to improve and we get more comfortable talking to our gadgets -- such services are increasingly becoming common practice.
From the article "Dish, Whirlpool Partner With Amazon Devices" by Gavin O'Malley.
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Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products. "We se...
"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...
