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January 23, 2017
Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant such a disclosure.
“If it goes gangbusters and they end up with over 100,000, 200,000, 300,000 – if they end up with those kinds of figures – I think there’s a decent possibility they announce specific numbers,” Parks Associates told the Dallas Business Journal.
From the article "DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding" by Shawn Shinneman.
In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
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