Providing market intelligence for more than 35 years

In The News

DIRECTV Now Becomes Just Another Pay-TV Service as Promotional Offer Nears End

The price increase to $60 per month also underscores AT&T's focus on a general consumer more likely to want a full selection of channels rather than those seeking a so-called skinny bundle at a lower price. Such viewers are more likely to opt for Dish Network's (DISH) Sling TV or any combination of streaming services that might include Netflix (NFLX) , Hulu or Amazon (AMZN) Prime Video, the country's largest streaming operators, according to Dallas consulting firm Parks Associates.

From the article "DirecTV Now Becomes Just Another Pay-TV Service as Promotional Offer Nears End" by Leon Lazaroff.

Previously In The News

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

It looks a lot like Amazon wants to hide Alexa inside your web router

“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...