“If (AT&T) had a box that came in at $35 or under, consumers would be interested,” Brett Sappington told me. He’s the senior director of research at Parks Associates, which pays extremely close attention to the over-the-top (OTT) — meaning Internet-based TV — space. “They’d buy it just to see if it worked.”
Sappington reasons that a new streaming box isn’t dead on arrival, so long as it has a stellar user interface, is feature-rich, is open to all TV app developers and is relatively cheap. An existing DirecTV Now customer, for instance, may be compelled to test out the company’s box if it promises better streaming performance — say, no buffering during any live streams — and comes with some sort of service-plus-box deal.
From the article "DirecTV is making an Android-powered streaming box. What gives?" by Jennifer Van Grove.
The market research firm Parks Associates estimates that as many as 16 million North American households will have smart-home security by 2021, compared with 10 million forecast for traditional securi...
The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...
According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that passwor...
Consumers who dreamed of the a-la-carte TV future might soon wish for a return to the good old days when cable and other pay-TV services packaged channels of programming for them. "We're about to t...
