“If (AT&T) had a box that came in at $35 or under, consumers would be interested,” Brett Sappington told me. He’s the senior director of research at Parks Associates, which pays extremely close attention to the over-the-top (OTT) — meaning Internet-based TV — space. “They’d buy it just to see if it worked.”
Sappington reasons that a new streaming box isn’t dead on arrival, so long as it has a stellar user interface, is feature-rich, is open to all TV app developers and is relatively cheap. An existing DirecTV Now customer, for instance, may be compelled to test out the company’s box if it promises better streaming performance — say, no buffering during any live streams — and comes with some sort of service-plus-box deal.
From the article "DirecTV is making an Android-powered streaming box. What gives?" by Jennifer Van Grove.
Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...
Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
