“If (AT&T) had a box that came in at $35 or under, consumers would be interested,” Brett Sappington told me. He’s the senior director of research at Parks Associates, which pays extremely close attention to the over-the-top (OTT) — meaning Internet-based TV — space. “They’d buy it just to see if it worked.”
Sappington reasons that a new streaming box isn’t dead on arrival, so long as it has a stellar user interface, is feature-rich, is open to all TV app developers and is relatively cheap. An existing DirecTV Now customer, for instance, may be compelled to test out the company’s box if it promises better streaming performance — say, no buffering during any live streams — and comes with some sort of service-plus-box deal.
From the article "DirecTV is making an Android-powered streaming box. What gives?" by Jennifer Van Grove.
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
