Canary has been flying high since its record-breaking Indiegogo launch in 2013. It raised a then-record $2 million by selling more than 16,000 units to homes in 78 countries.
Maia Hinkle, research analyst for Parks Associates, says it’s important to build on that momentum. “These types of campaigns are successful when consumers believe that the product or service is both novel and delivers value. The high ratings in the app stores indicate that Canary is delivering on its promise.”
Hinkle added, “By (Canary) positioning itself in retail, consumers will have the opportunity to visit 2,500 locations and test the product for themselves. After evaluating the product in-person, the consumer can buy with confidence.”
From the article "Digital lockdown: Startup Canary pushes high-tech home security" by Robert Gray.
The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...
Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...
“First and foremost, we have over the past year and a half focused heavily on disrupting the home security market,” Dan Herscovici, senior vice president and general manager of Xfinity Home, said in a...
“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...
