Canary has been flying high since its record-breaking Indiegogo launch in 2013. It raised a then-record $2 million by selling more than 16,000 units to homes in 78 countries.
Maia Hinkle, research analyst for Parks Associates, says it’s important to build on that momentum. “These types of campaigns are successful when consumers believe that the product or service is both novel and delivers value. The high ratings in the app stores indicate that Canary is delivering on its promise.”
Hinkle added, “By (Canary) positioning itself in retail, consumers will have the opportunity to visit 2,500 locations and test the product for themselves. After evaluating the product in-person, the consumer can buy with confidence.”
From the article "Digital lockdown: Startup Canary pushes high-tech home security" by Robert Gray.
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online v...
The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...
