The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association.
Of course, while the DAA is helping marketers do their due diligence for consumer privacy, there’s always the question of how many consumers are actually aware of these options -- or even that their personal information is being gathered in the first place. Last year research from Parks Associates showed that even after a consumer awareness campaign, just 6% of survey participants were familiar with the DAA privacy icon in 2013, up from 5% in 2011. However, the DAA noted the results of a separate survey, performed by the Annenberg School for Communication, which found that 20% of respondents recalled seeing the icon.
From the article "Digital Advertising Alliance Unveils Mobile Privacy Options" by Erik Saas.
Parks Associates analyst Tejas Mehta agrees the bad press won't change much unless Lyft and Sidecar add more investors and find a new way to stand out. "Lyft has been competing with Uber on pri...
Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report. During the first three quarters of 2014, 10 percent of US households with a...
Meanwhile, over-the-top boxes like Apple TV are surging in popularity. Research group Parks Associates estimates sales of such streaming-media devices will top 57 million worldwide in 2018, nearly...
While Uber is forging ahead with its initiatives, tangible safety improvements may take time, said Parks Associates research analyst Tejas Mehta. "Uber's new safety initiatives are an acknowled...
