The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association.
Of course, while the DAA is helping marketers do their due diligence for consumer privacy, there’s always the question of how many consumers are actually aware of these options -- or even that their personal information is being gathered in the first place. Last year research from Parks Associates showed that even after a consumer awareness campaign, just 6% of survey participants were familiar with the DAA privacy icon in 2013, up from 5% in 2011. However, the DAA noted the results of a separate survey, performed by the Annenberg School for Communication, which found that 20% of respondents recalled seeing the icon.
From the article "Digital Advertising Alliance Unveils Mobile Privacy Options" by Erik Saas.
A recent news release from WD noted how much digital content people have amassed and said that most do not have the proper knowledge or hardware to view the content on a TV. The average consumer had...
"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that stu...
The effort comes as millions worldwide play such games every day. According to a recent study by Parks Associates of Dallas, revenue from online games is expected to grow from about $1.1 billion las...
For more than a decade, telecommunications companies have spent billions of dollars installing the fiber-optic lines that pave the so-called information superhighway. Kurt Scherf, a vice presiden...
