The share of U.S. households that acquire their TV signals via over-the-air antenna increased to 20 percent—or about 24 million homes—from 16 percent from early 2015 through the end of 2017, according to Parks Associates data from March.
From the article "Diginets Come Of Age" by Paige Albiniak.
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....
