It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for the market, most recently by signing Shonda Rhimes to a multi-year exclusive deal to develop new shows for the service, pulling her away from a top network.
From the article "Did The Television Industry Learn From The Past?" by Matt Smith.
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“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...
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