A recent survey of 8,000 internet households from Parks Associates found that 42% of internet households in the U.S. say they subscribe to a traditional pay-TV service as of Q3 2024, down from 75% in 2017.
“There’s no reason why every single game couldn’t be available live [locally],” Jennifer Kent, VP of research at Parks Associates, tells The Current. “It’s just the blackouts. What we’re going to air tonight is totally about creating an exclusivity and maximizing the money that you can around that particular game. But they could stream [most] of these games today if they wanted to.”
From the article, "Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights" by Chris Brooklier
Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, t...
Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers. MDU residents making use of...
NEW PARKS ASSOCIATES WHITEPAPER ADDRESSES SECURITY SYSTEM INNOVATIONS ENABLED BY SMART HOME CONNECTIVITY. Parks Associates, an internationally recognized market research and consulting company, has...
Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months. Parks Associates research reports that siren, phone call, and in-app alerts are the most...
