A recent survey of 8,000 internet households from Parks Associates found that 42% of internet households in the U.S. say they subscribe to a traditional pay-TV service as of Q3 2024, down from 75% in 2017.
“There’s no reason why every single game couldn’t be available live [locally],” Jennifer Kent, VP of research at Parks Associates, tells The Current. “It’s just the blackouts. What we’re going to air tonight is totally about creating an exclusivity and maximizing the money that you can around that particular game. But they could stream [most] of these games today if they wanted to.”
From the article, "Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights" by Chris Brooklier
New connected wearables research from Parks Associates finds 9% of U.S. broadband households own a wearable camera (including cameras and camcorders) and 10% intend to purchase one by midyear 2016....
If you can believe two new research reports, things look sunny for the Apple Watch in the months ahead. New data from Parks Associates says that smart watch adoption has nearly doubled — from four per...
Hartstein’s decision was made easier because of a flood of Internet-streaming services that allow consumers to cobble together their own video packages. There are more than 100 Internet-video services...
It hasn’t taken the technology boom long to hit our kitchens, as each year big companies like LG and GE release more smart and connected appliances. According to Parks Associates, 17 percent of consum...
