Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to them when making a purchase. Ease-of-use is more important to women and older consumers. Apple TV and Roku got strong ratings for their UIs, while Chromecast did poorly.
When looking for something to stream, only 12% use a service's content recommendations as their first step. However, nearly half of OTT customers who recommend their service cite being able to discover new content is one of the top 3 features.
Parks said one-fifth of people cancelling an OTT subscription did so at least partly because they couldn't find anything to watch.
From the article "Device UI Important to Consumers When Making a Purchase: Parks" by Troy Dreier.
Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...
There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
