Throttling connections is simply one of those measures.
"Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those services account for much of the traffic across their networks," noted Brett Sappington, senior director of research at Parks Associates.
From the article "Despite Emmys, Road Ahead Is Bumpy for Streaming Services" by Peter Suciu.
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a spec...
