Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
September 27, 2023
According to a recent report from consumer IoT market research firm Parks Associates, 55% of consumers are concerned about the security of their smart home devices.
According to the Parks Associates' research report, about 72% of consumers expressed worry or strong concern regarding the security of their personal data collected and transmitted by smart home devices. Likewise, they're equally concerned about the potential unauthorized access or control of smart devices without their permission.
From the article, "DEFINITION smart home" by Kinza Yasar and Sharon Shea
A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are...
As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...
© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy
Design & Developed By Agency Partner Interactive
We use cookies in this website to give you the best experience on our site and show you relevant ads. To find out more, read our privacy policy and cookie policy .