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September 27, 2023
According to a recent report from consumer IoT market research firm Parks Associates, 55% of consumers are concerned about the security of their smart home devices.
According to the Parks Associates' research report, about 72% of consumers expressed worry or strong concern regarding the security of their personal data collected and transmitted by smart home devices. Likewise, they're equally concerned about the potential unauthorized access or control of smart devices without their permission.
From the article, "DEFINITION smart home" by Kinza Yasar and Sharon Shea
Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...
Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...
Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...
With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...
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