According to a recent report from consumer IoT market research firm Parks Associates, 55% of consumers are concerned about the security of their smart home devices.
According to the Parks Associates' research report, about 72% of consumers expressed worry or strong concern regarding the security of their personal data collected and transmitted by smart home devices. Likewise, they're equally concerned about the potential unauthorized access or control of smart devices without their permission.
From the article, "DEFINITION smart home" by Kinza Yasar and Sharon Shea
Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...
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As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
