Providing market intelligence for more than 35 years

In The News

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator still has approximately 19 million subscribers and another incremental 13.5 million video subscribers in Latin America. It’s just a case of finding a strategic alignment with a potential acquisition partner.

“Good potential acquisition partners would be companies wanting to either establish a video service foothold in the Americas or to expand their current holdings in these markets,” said Sappington in an email. “Altice is an example of a European company that bought its way into the Americas through acquisition. Other global providers might consider the same approach.”

From the article "Deeper Dive—Who would buy DirecTV? " by Ben Munson.

Previously In The News

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

The TV Antenna Rises Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...