In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and sometimes funny as hell.
“That’s like walking into the baby section of a hospital and saying which one of these children is going to survive,” quipped Brett Sappington, senior director of research for Parks Associates, answering Fierce Telecom Group Editor-in-Chief Mike Dano’s question about which vMVPD will probably bite the dust first.
From the article "Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated" by Daniel Frankel.
Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...
Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...
About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...
New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...
