In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and sometimes funny as hell.
“That’s like walking into the baby section of a hospital and saying which one of these children is going to survive,” quipped Brett Sappington, senior director of research for Parks Associates, answering Fierce Telecom Group Editor-in-Chief Mike Dano’s question about which vMVPD will probably bite the dust first.
From the article "Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated" by Daniel Frankel.
According to the researchers at Parks Associates, 15 percent of all pay TV subscribers in the U.S. with broadband connectivity downgraded to a less expensive service in the last year. Also, 34 percent...
Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...
