In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and sometimes funny as hell.
“That’s like walking into the baby section of a hospital and saying which one of these children is going to survive,” quipped Brett Sappington, senior director of research for Parks Associates, answering Fierce Telecom Group Editor-in-Chief Mike Dano’s question about which vMVPD will probably bite the dust first.
From the article "Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated" by Daniel Frankel.
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
