There are figures that support Quibi’s decision, like Cisco’s forecast that 79% of global mobile data traffic will be video by 2022, up from 59% in 2017. But there is also data showing that the TV screen is still a key source of entertainment for many people. Parks Associates found that 52% of U.S. broadband households surveyed now watch online video (SVOD, AVOD, etc.) on a connected TV. Conviva said connected TV viewing hours increased 121% in 2018 and that connected TVs represented 56% of all streaming viewing hours for the year.
From the article "Deeper Dive—Hopefully, Quibi knows what it’s doing" by Ben Munson.
Fifty-five percent of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices, according to recent research from Parks Associates....
“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...
Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows. The biggest benef...
“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...
